Study Task 3 - SWOT

S.W.O.T

My own SWOT analysis

Possible Networks

Opportunities

• Try and contact the promoter from the Library pub and see if they need any band posters producing for bands that are performing (and our next Badmash gig)... 
• Create posters for Bean Train Gang whenever we have different gigs
• Create different album artwork for the different Songs by Badmash (put them on Soundcloud when released) but also turn into a CD to sell/give away

Matthew Pritchett- Matt Cartoon

SWOT

Strengths

• He has a very recognisable visual language
• He is a household name -well known for 'Matt Cartoons'
• Subtle in communication (makes people think and learn around the topic)
• Amusing and funny imagery 
• Very simple imagery...less=more
• Strong character design skills
• Ability to work at small scale
• Combines text and imagery well
• Black and White simple colour palette
• Had the same job for years and years so has build his name and had lots of time to refine
• Covers a wide range of topics ranging from social to political issues and important to petty dicussions

Weaknesses

• All of the images have the same visual language - does this get boring to make and see?
• Not a collaborative artist
• Can he also make larger scale, detailed coloured imagery? Is he diverse?

Opportunities

• Being regularly in a newspaper results in HUGE exposure... millions of people will read the newspaper and see his images (somebody reading will have the need for his artwork)
• Gets to explore lots of topics and have his own opinions on each

Threats

• Not everyone will agree with the angles he takes on each topic - thats part of the job though (to communicate A view)
• Could be disliked by or offend some people and their views and lives
• People need to have a sense of humour and be light hearted to appreciate his art
• Yesterdays new is old news... although his visual language is memorable are any of his images? Are the forgotten about with the news?

PEST

Political

• Tackles controversial issues 
• Communicates his own political opinions
• Tackles issues which are divided across the country (not everyone will agree)
• In a Tory Newspaper (Telegraph) but engaging for people politically orientated towards the left too

Economical

• Artwork in newspaper which people buy
• Art also sold in books as well - collectable annuals
• Secured job as there is a section in the paper for him (has been for years)
• News is something which will always change and have new topics to explore
• News will always happen and people will always want to read it 

Social

• Tackles topics around the socio-politics of society and living
• Creates work that is relatable 
• Creates work which is engaging and topical

Technology

• Artwork for newspapers
• These can now be analogue (printed) but also digital (websites, phones, ipads)